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                                      Platinum plus

                                      For every oops, every uh-oh, every oh no, and life’s stickiest situations.

                                      Platinum® Plus-expertly formulated with advanced stain-shield technology for exceptional stain resistance, washability, and incredible scrubbabililty.

                                      Stain-Shield technology

                                      Provides exceptional stain-resistance and washability for life’s stickiest situations.

                                      Extreme hide and stain blocking

                                      Delivers one-coat hide in over 700 Dutch Boy® colors and blocks stubborn stains.

                                      Paint + Primer

                                      Saves you time, so you can get back to life’s most meaningful moments.

                                      No Prep, No Prime Formula

                                      Allows the paint to be applied to most uncoated surfaces or over sound, non-peeling, previously painted or glossy surfaces, without the need to sand or prime.

                                      GREENGUARD® GOLD CERTIFICATION

                                      GREENGUARD® certified products are certified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®

                                      Performance you expect from a luxury paint

                                      at a price you didn’t.

                                      Download Brochure

                                      Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading
                                      super-premium paint

                                      *In satin sheen. Superiority ranges from 24%–50%, depending on the sheen selected.

                                      PREMIUM COMPETITOR
                                      Coffee
                                      pLATINUM pLUS sATIN
                                      Coffee
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Coffee
                                      PREMIUM COMPETITOR
                                      Tea
                                      pLATINUM pLUS sATIN
                                      Tea
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Tea
                                      PREMIUM COMPETITOR
                                      Wine
                                      pLATINUM pLUS sATIN
                                      Wine
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Wine
                                      PREMIUM COMPETITOR
                                      Grape Juice
                                      pLATINUM pLUS sATIN
                                      Grape Juice
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Grape Juice
                                      PREMIUM COMPETITOR
                                      Lipstick
                                      pLATINUM pLUS sATIN
                                      Lipstick
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Lipstick
                                      PREMIUM COMPETITOR
                                      Crayon
                                      pLATINUM pLUS sATIN
                                      Crayon
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Crayon
                                      PREMIUM COMPETITOR
                                      Ketchup
                                      pLATINUM pLUS sATIN
                                      Ketchup
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Ketchup
                                      PREMIUM COMPETITOR
                                      Mustard
                                      pLATINUM pLUS sATIN
                                      Mustard
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Mustard
                                      PREMIUM COMPETITOR
                                      Pen
                                      pLATINUM pLUS sATIN
                                      Pen
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Pen
                                      PREMIUM COMPETITOR
                                      Pencil
                                      pLATINUM pLUS sATIN
                                      Pencil
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Pencil
                                      PREMIUM COMPETITOR
                                      Grease
                                      pLATINUM pLUS sATIN
                                      Grease
                                      HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                      Grease

                                      Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                                      Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading super-premium paint

                                      *In satin sheen. Superiority ranges from 24%-50%, depending on the sheen selected.

                                      • Premium competitor
                                      • HIGHER-PRICED Super-Premium COMPETITOR
                                      • Coffee Coffee Coffee
                                      • Tea Tea Tea
                                      • Wine Wine Wine
                                      • grapeJuice grapeJuice grapeJuice
                                      • Lipstick Lipstick Lipstick
                                      • Crayon Crayon Crayon
                                      • Ketchup Ketchup Ketchup
                                      • Mustard Mustard Mustard
                                      • Pen Pen Pen
                                      • Pencil Pencil Pencil
                                      • Grease Grease Grease

                                      Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                                      One-Coat Color Favorites

                                      Platinum® Plus is available in all Dutch Boy Paint colors and more than 740 one-coat hide colors that can be formulated with Platinum Plus interior paint. Additionally, most of the one-coat hide colors are available in Maxbond® exterior too.

                                      Experiment with Our Color Visualizer

                                      Get Started

                                      TRY BEFORE YOU BUY

                                      Dutch Boy® all-new Platinum® Plus paint is available in 8 oz. interior color samples - experience the amazing difference for yourself!

                                      DON’T FORGET THE FIFTH WALL

                                      The all-new Platinum® Plus paint is also available in ceiling paint.

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